Country : United Kingdom Label : Universal Genres and styles : Glam Rock / Hip Hop / Industrial / Pop-Punk / Rock Year : 2020

Weird!

· by Alex Labonté

What does it mean to be weird? “To embrace the strange and celebrate the unknown,” answers British musician and singer Yungblud. Weird! tells a story of coming of age, self-acceptance and liberation, especially in terms of sex and gender. The joys of discovery and diverse explorations, as well as heartbreak, anxiety, and complex relationships in the digital age, are recurring themes on the album. 

The artist fully displays his belonging to the LGBT community, defining himself as gender fluid, pansexual, and polyamorous. Yungblud confronts heteronormativity and monogamy on “cotton candy”, a joyful hymn of sexual liberation. He was also inspired by the story of a transgender woman he met during a show for the song “mars”. “And I won’t let my insecurities define who I am, I am” – this phrase from “god save me, but don’t drown me out” sums up this empathic activist who draws the outlines of a future that is already more open, that the younger generation (and the not so young!) can begin to experience. 

Yungblud serves Weird! the same way you would serve a pink cake – with strawberries, cotton candy and ice cream (“strawberry lipstick”, “cotton candy”, “ice cream man”). Traced into this this seemingly frothy frosting, clever social comments make the decadent dessert even richer. Sarcastic, rebellious, and erudite, Yungblud’s incisive pen cuts deep, while advocating a message of tolerance. 

Since the inventive 21st Century Liability, which prompted a stratospheric ascent in 2018, he also released an EP in 2019, Hope for the underrated youth. If he worked then with rock, pop-punk, ska, and hip-hop, He’s moving away from the hip-hop lately, except on “acting like that” (with Machine Gun Kelly), and touches on Brit-pop. Some songs are rooted in the rock and industrial style typical of the ’90s, like Rage Against the Machine or Prodigy, as on “super dead friends” or “ice cream man”. 

It’s still an album cut into 12 slightly uneven slices, often oscillating between ballads and high-voltage jams. But there’s no lack of diversity in every bite of this treat. Ready to poke your dessert fork into Weird!

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