Country : United States Label : Def Jam / G.O.O.D. Music Genres and styles : Alt-Pop / Hip Hop Year : 2022

070 Shake – You Can’t Kill Me

· by Lyle Hendriks

With the release of her second album, New Jersey-born contemporary rap extraordinaire 070 Shake has redefined the aesthetic of melancholy. You Can’t Kill Me, released under G.O.O.D. Music/Def Jam is a refined, focused project that rejects and exceeds the boundaries of rap.

You Can’t Kill Me covers themes like heartbreak, mental turmoil, and a contemplative sense of newfound self-awareness. But rather than being a harrowing experience that leaves listeners emotionally drained by the end, the album is imbued with a crucial element: a brand of cautious hope.

The album is full of dark yet triumphant numbers, evoking a feeling of damaged resilience. A great example of this is the borderline hyper-pop track “Skin and Bones,” which is, on the one hand, a mourning of love lost, but also a song of gratitude for the growth that love can provide. Throughout the album, sad lyrics continuously take on a new dimension with the help of brilliant, uplifting instrumentation and meticulous production.  

The greatest achievement of Shake’s sophomore album is its effortless flow between ultra-modern sensibilities and more traditional principles to create something truly fresh. Tracks like “Cocoon” and “Blue Velvet” will remind listeners of Kid Cudi and Kanye West, while complex arrangements such as “Invited” and “Wine & Spirits” border on psychedelic folk-rock. Unlike Shake’s earlier work, which leaned heavily on its digital, distorted aesthetic, You Can’t Kill Me makes use of everything from fuzzy guitar riffs to booming ’80s-style drums—bending and adapting them to fit seamlessly into the overall aesthetic. 

There’s something for everyone on 070 Shake’s latest, whether you’re searching for weekend-worthy anthems or more sombre, muted numbers. The breadth of emotions, aesthetics, and genres on offer here make this album an exciting innovation in contemporary rap and a must-listen for newcomers and fans alike.

Latest 360 Content

Ken Pomeroy – Cruel World

Ken Pomeroy – Cruel World

Art of the Line: Klangkarussell’s Euro Vision at SAT

Art of the Line: Klangkarussell’s Euro Vision at SAT

Centroamérica – a powerful docu-play about truth and connection in an age of distance and denial

Centroamérica – a powerful docu-play about truth and connection in an age of distance and denial

Lido Pimienta – La Belleza

Lido Pimienta – La Belleza

Tamir Barzilay – Phosphene Journal

Tamir Barzilay – Phosphene Journal

The best ‘’Candlelight concert‘’ ever.

The best ‘’Candlelight concert‘’ ever.

Men I Trust – Equus Caballus

Men I Trust – Equus Caballus

The Halluci Nation – Path of the Baby Face

The Halluci Nation – Path of the Baby Face

A lap steel guitar choir and an angel to end the Innovations en concert 24-25 season

A lap steel guitar choir and an angel to end the Innovations en concert 24-25 season

The OSM and Abel Selaocoe: Evenings When You’d Like to Stop Time

The OSM and Abel Selaocoe: Evenings When You’d Like to Stop Time

Reaching for the sky: Francis Choinière’s challenge to end his OPCM’s 10th season

Reaching for the sky: Francis Choinière’s challenge to end his OPCM’s 10th season

Piknic 3: A Little Bit of Everything Under the Sun

Piknic 3: A Little Bit of Everything Under the Sun

Cazzu – Latinaje

Cazzu – Latinaje

Stereolab – Instant Holograms On Metal Film

Stereolab – Instant Holograms On Metal Film

SMCQ | In memoriam Jocelyn Morlock

SMCQ | In memoriam Jocelyn Morlock

Abbey Road at Festival Classica

Abbey Road at Festival Classica

Mira Choquette – Hier encore

Mira Choquette – Hier encore

Jared Dunn; Anna Gorecka – Gorecki’s World of the Piano

Jared Dunn; Anna Gorecka – Gorecki’s World of the Piano

Cyrille Dubois; Tristan Raës – Dupont : The Complete Songs

Cyrille Dubois; Tristan Raës – Dupont : The Complete Songs

Nic Ferron Trio – Multiverse

Nic Ferron Trio – Multiverse

Hayti Lives by Vox Sambou, “Duty to Reflect His Times”.

Hayti Lives by Vox Sambou, “Duty to Reflect His Times”.

Subscribe to our newsletter