We’ve been waiting for new SAMWOY since the release of his single “Poison,” back in November of last year, and he has now come out of his cave with a ripper of a new single called “Simon Says.” But this time, he has collaborated with the Quebecoise alt-pop visionary Virginie B. Under a deluge of frenetic in the red guitar, both SAMWOY and Virginie B (who takes the role of an apathetic, scornful lover) sing of nihilistic urges brought to the bottom of the barrel by the malignant Simon.
You see, Simon has been controlling Sam’s life since day one and using him as a catalyst for his own demise, SAMWOY can express the very real problems he’s faced in his own life.
But it doesn’t have to get much more profound than a chaotic psych-punk banger; just try to escape the catchy “da da da das,” and that’s precisely what the music video from Elizabeth Martineau expresses. We get wave after wave of overlayed imagery featuring SAMWOY, the pink-haired Virginie B, (and a quick lead guitar cameo from Ev Bird) in different outfits under an array of sporadic, darkened lighting. It sometimes feels like a B art house horror movie from Kevin Smith, with a plot that makes a bunch of sense after you smoke a few joint cannons.
“Simon Says” also comes with a huge announcement from SAMWOY – the May 30th release date of his sophomore album – Even Sad Boys Like To Have Fun. Out via Hidden Ship Records, Even Sad Boys Like To Have Fun promises a bigger cinematic direction for SAMWOY, crossing genres like sonic chameleon.