In 2016, Frank Ocean ended his contract with Def Jam by releasing the mysterious Endless, a kind of experimental concept video album that left his fans a little confused. The next day, he announced the release of Blond independently on his Boys Don’t Cry label. A stroke of marketing genius, and a side-eye at his previous label, which he had openly criticized. It is difficult to summarize this album, which will have had an undeniable influence on our century, both musically and culturally. The first track on the album, “Nikes”, sets the tone with its languorous rhythm and catchy chorus. An album that will be a topic of chatter for some years to come.
