Max Fulcrum & The Win is a UK collective art rock project led by one Dominic Rose. The debut single “I COULD CHANGE,” begins with a darkened goth rock disco, almost a bit like The Birthday Party, and then morphs into a new wave-y flavour with a buzzing guitar line reminiscent of someone like The Human League.
The change is not abrupt but sonically organic, a difficult thing to do when balancing on the genre line. “I COULD CHANGE” then finished with a very Bowie-esque outro that begs for a second listen.
The accompanying video feels very art house DIY, featuring scratchy film and blurry images of a woman (Elinor Haskew) moving to the music. Enjoy below.