In a landscape where rap often oscillates between well-established commercial codes and a return to boom bap roots, KNLO offers a more difficult-to-categorize approach. Neither completely old school, nor truly underground, nor entirely driven by commercial logic, Le cash vaut rien (Cash is Worthless) is more of an alternative approach. Musically, the six tracks on this EP depart from the classic structures of modern rap.
The productions sometimes evoke retro textures, with sounds reminiscent of certain influences from American rap of the 70s and early 80s. Without falling into pure boom bap, KNLO explores a more atypical, almost minimalist sonic palette at times, which contributes to creating a distinct atmosphere. In terms of lyrics, the choice is clearly geared towards accessibility. The lyrics remain simple and direct, without excessive technicality or complex rhymes.
This approach might be perceived as a limitation for listeners seeking lyrical virtuosity, but it also reflects a desire to prioritize the message and the overall feel. Indeed, the core message deserves to be highlighted. Through his lyrics, KNLO adopts a rather humanist stance, distancing himself from certain classic rap tropes, particularly those surrounding materialism. This intention is even perceptible in the title of his project, which already suggests a position against the culture of money so often omnipresent in the genre.
Ultimately, KNLO offers a coherent universe, driven by a strong artistic identity. It’s a project that doesn’t seek to meet traditional rap expectations, but rather to forge its own path. It’s an offering that may be divisive, but it has the merit of existing with a clear direction.
