If you look back on all of SAMWOY’s music videos, there is always a cinematic thread or through-line to them. He’s a guy who loves films and isn’t afraid to step into a genre, or in the case of his latest, “Diamond Eyes,” fuse two into a transfixing 4-minute video.
To match the luminous, yet crooner-tinged vibe of the latest track, he and director Jefferey Mitchell (who slays on saxophone in SAMWOY’s band and the video) went for a film noir vibe, but the kind of surreal film noir you’d find from Luis Buñuel, Federico Fellini, and of course, David Lynch.
As a subdued artsy yacht rock takes hold, SAMWOY roams the streets of Montreal, donning an eye patch, dwelling on his encounter with the beautiful Kandle Osborne (who comes out a bit more than scarred). The overlay effect of the film adds to the subdued chaos, leading up to the explosive sax solo from Mitchell. Top stuff from SAMWOY as he quickly approaches the release of his album Even Sad Boys Like to Have Fun out at the end of May via Hidden Ship.