{"id":153556,"date":"2026-03-02T16:57:13","date_gmt":"2026-03-02T21:57:13","guid":{"rendered":"https:\/\/panm360.com\/?post_type=records&#038;p=153556"},"modified":"2026-03-02T16:57:19","modified_gmt":"2026-03-02T21:57:19","slug":"softcult-when-a-flower-doesnt-grow","status":"publish","type":"records","link":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/","title":{"rendered":"Softcult &#8211; When A Flower Doesn&#8217;t Grow"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Softcult \u2014 the twins, Mercedes and Phoenix Arn-Horn, have built a terrarium with their debut release, <em>When A Flower Doesn&#8217;t Grow<\/em>. The walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and the whole point is that it won&#8217;t.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">After the found sound, vibe of &#8220;Intro,&#8221; &#8220;Pill To Swallow&#8221; opens like a bruise, slowly, with colour you didn&#8217;t ask for. The guitars are <em>hovering<\/em>, suspended above the mix the way a ceiling fan hovers above a bed where someone has been lying for too long.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">By the middle of the record, you begin to suspect the flowers in question are not flowers at all. They are decisions. They are conversations that ended in the wrong room. They are the version of yourself you kept meaning to water. The production \u2014 layered, gauze-thick, intimate in the way a letter you were never supposed to read is intimate \u2014 makes every lyric feel like it is being sung from slightly behind your ear. It makes tracks like &#8220;16\/25,&#8221; about a May-December romance, hit all the harder. Same with &#8220;She Said, He Said,&#8221; which brings a riot grrl punk edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Petals closed. Seeds intact. Waiting in the darkness of &#8220;I Held You Like Glass&#8221; with tremendous patience and absolutely no guarantees. <em>When A Flower Doesn&#8217;t Grow<\/em>, much like a flower, it gets more beautiful the longer you sit with it.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<iframe style=\"border: 0; width: 400px; height: 472px;\" src=\"https:\/\/bandcamp.com\/EmbeddedPlayer\/album=962709214\/size=large\/bgcol=ffffff\/linkcol=0687f5\/artwork=small\/transparent=true\/\" seamless><a href=\"https:\/\/softcult.bandcamp.com\/album\/when-a-flower-doesnt-grow\">When A Flower Doesn&#39;t Grow by Softcult<\/a><\/iframe>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Softcult \u2014 the twins, Mercedes and Phoenix Arn-Horn, have built a terrarium with their debut release, When A Flower Doesn&#8217;t Grow. The walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and the whole point is that it won&#8217;t. After the found sound, vibe of &#8220;Intro,&#8221; &#8220;Pill To Swallow&#8221; [&hellip;]<\/p>\n","protected":false},"author":1197,"featured_media":153557,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":""},"categories":[4571],"tags":[],"generale":[],"genre":[3152,3185,3287],"annee":[10576],"pays":[3828],"label":[10614],"class_list":["post-153556","records","type-records","status-publish","format-standard","has-post-thumbnail","hentry","category-record-reviews","genre-electro-punk-2","genre-grunge-2","genre-shoegaze-2","annee-10576","pays-canada-en","label-easy-life-records"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Softcult - When A Flower Doesn&#039;t Grow - PAN M 360<\/title>\n<meta name=\"description\" content=\"Softcult&#039;s album is a terrarium; the walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and it can&#039;t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Softcult - When A Flower Doesn&#039;t Grow - PAN M 360\" \/>\n<meta property=\"og:description\" content=\"Softcult&#039;s album is a terrarium; the walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and it can&#039;t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/\" \/>\n<meta property=\"og:site_name\" content=\"PAN M 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/panm360\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T21:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PANM360\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/\",\"url\":\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/\",\"name\":\"Softcult - When A Flower Doesn't Grow - PAN M 360\",\"isPartOf\":{\"@id\":\"https:\/\/panm360.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg\",\"datePublished\":\"2026-03-02T21:57:13+00:00\",\"dateModified\":\"2026-03-02T21:57:19+00:00\",\"description\":\"Softcult's album is a terrarium; the walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and it can't.\",\"breadcrumb\":{\"@id\":\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#primaryimage\",\"url\":\"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg\",\"contentUrl\":\"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/panm360.com\/en\/home-360\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Albums\",\"item\":\"https:\/\/panm360.com\/en\/records\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Softcult &#8211; When A Flower Doesn&#8217;t Grow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/panm360.com\/en\/#website\",\"url\":\"https:\/\/panm360.com\/en\/\",\"name\":\"PAN M 360\",\"description\":\"Le m\u00e9dia num\u00e9rique de la musique !\",\"publisher\":{\"@id\":\"https:\/\/panm360.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/panm360.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/panm360.com\/en\/#organization\",\"name\":\"PAN M 360\",\"url\":\"https:\/\/panm360.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/panm360.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/panm360.com\/wp-content\/uploads\/2019\/12\/PAN-M360_Logo_RGB.jpg\",\"contentUrl\":\"https:\/\/panm360.com\/wp-content\/uploads\/2019\/12\/PAN-M360_Logo_RGB.jpg\",\"width\":1663,\"height\":631,\"caption\":\"PAN M 360\"},\"image\":{\"@id\":\"https:\/\/panm360.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/panm360\/\",\"https:\/\/x.com\/PANM360\",\"https:\/\/www.instagram.com\/panm360\/\",\"https:\/\/www.linkedin.com\/company\/panm360\/\",\"https:\/\/www.youtube.com\/channel\/UCHEFHd3UhIrV6EJ3ltzVKOA?view_as=subscriber\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Softcult - When A Flower Doesn't Grow - PAN M 360","description":"Softcult's album is a terrarium; the walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and it can't.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/","og_locale":"en_US","og_type":"article","og_title":"Softcult - When A Flower Doesn't Grow - PAN M 360","og_description":"Softcult's album is a terrarium; the walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and it can't.","og_url":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/","og_site_name":"PAN M 360","article_publisher":"https:\/\/www.facebook.com\/panm360\/","article_modified_time":"2026-03-02T21:57:19+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PANM360","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/","url":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/","name":"Softcult - When A Flower Doesn't Grow - PAN M 360","isPartOf":{"@id":"https:\/\/panm360.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#primaryimage"},"image":{"@id":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#primaryimage"},"thumbnailUrl":"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg","datePublished":"2026-03-02T21:57:13+00:00","dateModified":"2026-03-02T21:57:19+00:00","description":"Softcult's album is a terrarium; the walls are made of shoegazey grunge. The soil is grief. Something is trying to bloom, and it can't.","breadcrumb":{"@id":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#primaryimage","url":"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg","contentUrl":"https:\/\/panm360.com\/wp-content\/uploads\/2026\/03\/a1393278775_10.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/panm360.com\/en\/records\/softcult-when-a-flower-doesnt-grow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/panm360.com\/en\/home-360\/"},{"@type":"ListItem","position":2,"name":"Albums","item":"https:\/\/panm360.com\/en\/records\/"},{"@type":"ListItem","position":3,"name":"Softcult &#8211; When A Flower Doesn&#8217;t Grow"}]},{"@type":"WebSite","@id":"https:\/\/panm360.com\/en\/#website","url":"https:\/\/panm360.com\/en\/","name":"PAN M 360","description":"Le m\u00e9dia num\u00e9rique de la musique !","publisher":{"@id":"https:\/\/panm360.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/panm360.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/panm360.com\/en\/#organization","name":"PAN M 360","url":"https:\/\/panm360.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/panm360.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/panm360.com\/wp-content\/uploads\/2019\/12\/PAN-M360_Logo_RGB.jpg","contentUrl":"https:\/\/panm360.com\/wp-content\/uploads\/2019\/12\/PAN-M360_Logo_RGB.jpg","width":1663,"height":631,"caption":"PAN M 360"},"image":{"@id":"https:\/\/panm360.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/panm360\/","https:\/\/x.com\/PANM360","https:\/\/www.instagram.com\/panm360\/","https:\/\/www.linkedin.com\/company\/panm360\/","https:\/\/www.youtube.com\/channel\/UCHEFHd3UhIrV6EJ3ltzVKOA?view_as=subscriber"]}]}},"_links":{"self":[{"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/records\/153556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/records"}],"about":[{"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/types\/records"}],"author":[{"embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/users\/1197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/media\/153557"}],"wp:attachment":[{"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/media?parent=153556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/categories?post=153556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/tags?post=153556"},{"taxonomy":"generale","embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/generale?post=153556"},{"taxonomy":"genre","embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/genre?post=153556"},{"taxonomy":"annee","embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/annee?post=153556"},{"taxonomy":"pays","embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/pays?post=153556"},{"taxonomy":"label","embeddable":true,"href":"https:\/\/panm360.com\/en\/wp-json\/wp\/v2\/label?post=153556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}